connect@weareguru.com
connect@weareguru.com
connect@weareguru.com
Technology-
enabled solutions powered by
human design
Our services are rooted in the core capabilities that have defined Guru for over 15 years: Discovery, Strategy, Creative, and Connections. Every service we provide is fueled by our always-on intelligence ecosystem — audience research, cultural decoding, reputation analysis, media performance data, and creative thinking.
Technology-
enabled solutions powered by
human design
Our services are rooted in the core capabilities that have defined Guru for over 15 years: Discovery, Strategy, Creative, and Connections. Every service we provide is fueled by our always-on intelligence ecosystem — audience research, cultural decoding, reputation analysis, media performance data, and creative thinking.
Technology-
enabled solutions powered by
human design
Our services are rooted in the core capabilities that have defined Guru for over 15 years: Discovery, Strategy, Creative, and Connections. Every service we provide is fueled by our always-on intelligence ecosystem — audience research, cultural decoding, reputation analysis, media performance data, and creative thinking.
Consumer
Consumer
Consumer
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
We conduct audience research across both conscious and mainstream consumers— revealing motivations, barriers, emotional triggers, and real purchase behavior.
By transforming raw consumer signals into strategic clarity, we help brands understand not just who their customers are, but why they choose, what they believe, and how to earn their loyalty in a rapidly shifting marketplace.
Our Customer Intelligence engine blends quarterly research, behavioral analysis, and sentiment tracking to uncover the deep drivers behind discovery, trial, purchase, and advocacy.
We conduct audience research across both conscious and mainstream consumers— revealing motivations, barriers, emotional triggers, and real purchase behavior.
By transforming raw consumer signals into strategic clarity, we help brands understand not just who their customers are, but why they choose, what they believe, and how to earn their loyalty in a rapidly shifting marketplace.
Our Customer Intelligence engine blends quarterly research, behavioral analysis, and sentiment tracking to uncover the deep drivers behind discovery, trial, purchase, and advocacy.
Audience Segmentation: We identify and size your real growth audiences—values-driven shoppers, mainstream buyers, lapsed customers, and high-value loyalists—rooted in motivations, barriers, and emotional triggers.
Demand Drivers: We decode the true reasons people buy (or don’t), integrating cultural context, category attitudes, pricing sensitivity, product expectations, and trust cues.
Journey Behavior: We map how audiences move through awareness, decision-making, and repeat purchase—revealing the moments where messaging, content, and community matter most.
Category & Competitor Insights: We benchmark evolving consumer demands across your competitive set to surface whitespace, positioning advantage, and emerging threats.
Quarterly Consumer Intelligence Reports: We deliver always-on learning through quarterly deep-dive reports—capturing evolving attitudes, cultural shifts, product trends, and behavioral changes to keep your brand ahead of what’s coming next.
Audience Segmentation: We identify and size your real growth audiences—values-driven shoppers, mainstream buyers, lapsed customers, and high-value loyalists—rooted in motivations, barriers, and emotional triggers.
Demand Drivers: We decode the true reasons people buy (or don’t), integrating cultural context, category attitudes, pricing sensitivity, product expectations, and trust cues.
Journey Behavior: We map how audiences move through awareness, decision-making, and repeat purchase—revealing the moments where messaging, content, and community matter most.
Category & Competitor Insights: We benchmark evolving consumer demands across your competitive set to surface whitespace, positioning advantage, and emerging threats.
Quarterly Consumer Intelligence Reports: We deliver always-on learning through quarterly deep-dive reports—capturing evolving attitudes, cultural shifts, product trends, and behavioral changes to keep your brand ahead of what’s coming next.
Audience Segmentation: We identify and size your real growth audiences—values-driven shoppers, mainstream buyers, lapsed customers, and high-value loyalists—rooted in motivations, barriers, and emotional triggers.
Demand Drivers: We decode the true reasons people buy (or don’t), integrating cultural context, category attitudes, pricing sensitivity, product expectations, and trust cues.
Journey Behavior: We map how audiences move through awareness, decision-making, and repeat purchase—revealing the moments where messaging, content, and community matter most.
Category & Competitor Insights: We benchmark evolving consumer demands across your competitive set to surface whitespace, positioning advantage, and emerging threats.
Quarterly Consumer Intelligence Reports: We deliver always-on learning through quarterly deep-dive reports—capturing evolving attitudes, cultural shifts, product trends, and behavioral changes to keep your brand ahead of what’s coming next.
Reputation
Reputation
Reputation
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
We deliver real-time sentiment, trust, and credibility analysis to define reputational strengths, narrative opportunities, and emerging vulnerabilities.
Our Reputational Intelligence platform turns complex data into actionable insights. We streamline the work of pulling data from multiple sources to provide real-time alerts, customizable reports, and advanced analytics.
We deliver real-time sentiment, trust, and credibility analysis to define reputational strengths, narrative opportunities, and emerging vulnerabilities.
Our Reputational Intelligence platform turns complex data into actionable insights. We streamline the work of pulling data from multiple sources to provide real-time alerts, customizable reports, and advanced analytics.
Stakeholder Sentiment: Expands beyond traditional surveys and polls by integrating real-time data from news media, social platforms, forums, and chats to reveal how your perception evolves based on actions and market movements.
Corporate Behavior: Assesses your performance against competitor benchmarks to understand strengths and weaknesses— and how pivots may impact sentiment and reputation.
Predictive Financial: Harnessed the power of algorithms and pattern-matching models to define the correlation between reputation fluctuations and critical financial metrics, including EBITDA, earnings-per-share, revenue, and stock performance.
Perception-Reality Gap: Identifies actionable themes that provide a roadmap for enhancing reputation in a way that mitigates risk and capitalizes on opportunities
Stakeholder Sentiment: Expands beyond traditional surveys and polls by integrating real-time data from news media, social platforms, forums, and chats to reveal how your perception evolves based on actions and market movements.
Corporate Behavior: Assesses your performance against competitor benchmarks to understand strengths and weaknesses— and how pivots may impact sentiment and reputation.
Predictive Financial: Harnessed the power of algorithms and pattern-matching models to define the correlation between reputation fluctuations and critical financial metrics, including EBITDA, earnings-per-share, revenue, and stock performance.
Perception-Reality Gap: Identifies actionable themes that provide a roadmap for enhancing reputation in a way that mitigates risk and capitalizes on opportunities
Stakeholder Sentiment: Expands beyond traditional surveys and polls by integrating real-time data from news media, social platforms, forums, and chats to reveal how your perception evolves based on actions and market movements.
Corporate Behavior: Assesses your performance against competitor benchmarks to understand strengths and weaknesses— and how pivots may impact sentiment and reputation.
Predictive Financial: Harnessed the power of algorithms and pattern-matching models to define the correlation between reputation fluctuations and critical financial metrics, including EBITDA, earnings-per-share, revenue, and stock performance.
Perception-Reality Gap: Identifies actionable themes that provide a roadmap for enhancing reputation in a way that mitigates risk and capitalizes on opportunities
Cultural
Cultural
Cultural
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
We identify the cultural codes, emotional patterns, and narrative tensions shaping public consciousness, while also tracking short-form trends, aesthetics, memes, and platform behaviors that define rapid cultural momentum.
We identify the cultural codes, emotional patterns, and narrative tensions shaping public consciousness, while also tracking short-form trends, aesthetics, memes, and platform behaviors that define rapid cultural momentum.
Our Cultural Intelligence platform analyzes billions
of videos to create culturally-relevant content
that drives 3-10x engagement.
Our Cultural Intelligence platform analyzes billions
of videos to create culturally-relevant content
that drives 3-10x engagement.
Video Analysis: Analyzes short-form videos to understand exactly what resonates with your specific audience.
Resonant Content: Utilizes AI video creation technology that transforms insights into production-ready content, without any of the waste efforts on guessing what will land.
Scalable Production: Generates dozens of branded, culturally-relevant videos optimized for your specific audience every single day.
Continuous Improvement: Produces stronger content as ongoing data refines both intelligence and generation.
Video Analysis: Analyzes short-form videos to understand exactly what resonates with your specific audience.
Resonant Content: Utilizes AI video creation technology that transforms insights into production-ready content, without any of the waste efforts on guessing what will land.
Scalable Production: Generates dozens of branded, culturally-relevant videos optimized for your specific audience every single day.
Continuous Improvement: Produces stronger content as ongoing data refines both intelligence and generation.
Video Analysis: Analyzes short-form videos to understand exactly what resonates with your specific audience.
Resonant Content: Utilizes AI video creation technology that transforms insights into production-ready content, without any of the waste efforts on guessing what will land.
Scalable Production: Generates dozens of branded, culturally-relevant videos optimized for your specific audience every single day.
Continuous Improvement: Produces stronger content as ongoing data refines both intelligence and generation.
Performance
Performance
Performance
INTELLIGENCE
INTELLIGENCE
INTELLIGENCE
We ensure your message reaches the right people, in the right moments, with zero waste by using psychographics, purchase behavior, brand affinities, and proprietary IDs—not broad demographics—to follow real individuals throughout their entire customer journey.
Our Performance Intelligence platform provides sophisticated media buying, optimization and results without unnecessary waste.
We ensure your message reaches the right people, in the right moments, with zero waste by using psychographics, purchase behavior, brand affinities, and proprietary IDs—not broad demographics—to follow real individuals throughout their entire customer journey.
Our Performance Intelligence platform provides sophisticated media buying, optimization and results without unnecessary waste.
Our Cultural Intelligence platform analyzes billions
of videos to create culturally-relevant content
that drives 3-10x engagement.
Our Cultural Intelligence platform analyzes billions
of videos to create culturally-relevant content
that drives 3-10x engagement.
Audience Targeting: Builds from first-party data that is being continually collected and evaluated by AI to target based on customer psychographics, purchase behavior, interests and brand affinities.
Targeted Messaging: Accompanies individuals along their journey across platforms and mediums to ensure they are relevant, sequential messaging.
Channel Placement: Utilizes curated relationships with specific media partners and communications outlets that are designed to reach your values-based audience.
Transparent Accountability: We offer advanced measurement of your KPIs all in one place, including: lifetime value, sales, brand lift, audience health, and more.
Audience Targeting: Builds from first-party data that is being continually collected and evaluated by AI to target based on customer psychographics, purchase behavior, interests and brand affinities.
Targeted Messaging: Accompanies individuals along their journey across platforms and mediums to ensure they are relevant, sequential messaging.
Channel Placement: Utilizes curated relationships with specific media partners and communications outlets that are designed to reach your values-based audience.
Transparent Accountability: We offer advanced measurement of your KPIs all in one place, including: lifetime value, sales, brand lift, audience health, and more.
Audience Targeting: Builds from first-party data that is being continually collected and evaluated by AI to target based on customer psychographics, purchase behavior, interests and brand affinities.
Targeted Messaging: Accompanies individuals along their journey across platforms and mediums to ensure they are relevant, sequential messaging.
Channel Placement: Utilizes curated relationships with specific media partners and communications outlets that are designed to reach your values-based audience.
Transparent Accountability: We offer advanced measurement of your KPIs all in one place, including: lifetime value, sales, brand lift, audience health, and more.
Creative INTELLIGENCE Flywheel
Creative INTELLIGENCE Flywheel
Creative INTELLIGENCE Flywheel
Together, this forms Creative Intelligence—powering strategies and campaigns that move culture and deliver measurable business results.
Together, this forms Creative Intelligence—powering strategies and campaigns that move culture and deliver measurable business results.
Consumer intelligence reveals what people need.
Our Consumer Intelligence data helps us understand what people truly believe, want, and choose.
SINDALAHISLAND
Sindalah will become a global yachting hub and a sustainable destination featuring world-class crusing, shopping and wellness.
DESERT LINE
A cognitive city stretching across 170 kilometers, from the epic mountains of NEOM across inspirational desert valleys to the beautiful Red Sea,
MAGNA COASTAL
An undiscrovered coastal jewel on the Gulf of Aqaba near the Red Sea, Magna will be a place like nothing on earth.
Consumer intelligence reveals what people need.
Our Consumer Intelligence data helps us understand what people truly believe, want, and choose.
SINDALAHISLAND
Sindalah will become a global yachting hub and a sustainable destination featuring world-class crusing, shopping and wellness.
DESERT LINE
A cognitive city stretching across 170 kilometers, from the epic mountains of NEOM across inspirational desert valleys to the beautiful Red Sea,
MAGNA COASTAL
An undiscrovered coastal jewel on the Gulf of Aqaba near the Red Sea, Magna will be a place like nothing on earth.
Consumer intelligence reveals what people need.
Our Consumer Intelligence data helps us understand what people truly believe, want, and choose.
SINDALAHISLAND
Sindalah will become a global yachting hub and a sustainable destination featuring world-class crusing, shopping and wellness.
DESERT LINE
A cognitive city stretching across 170 kilometers, from the epic mountains of NEOM across inspirational desert valleys to the beautiful Red Sea,
MAGNA COASTAL
An undiscrovered coastal jewel on the Gulf of Aqaba near the Red Sea, Magna will be a place like nothing on earth.
Consumer intelligence reveals what people need.
Our Consumer Intelligence data helps us understand what people truly believe, want, and choose.
SINDALAHISLAND
Sindalah will become a global yachting hub and a sustainable destination featuring world-class crusing, shopping and wellness.
DESERT LINE
A cognitive city stretching across 170 kilometers, from the epic mountains of NEOM across inspirational desert valleys to the beautiful Red Sea,
MAGNA COASTAL
An undiscrovered coastal jewel on the Gulf of Aqaba near the Red Sea, Magna will be a place like nothing on earth.