Most creative strategy is still driven by intuition and historical performance. Sometimes it lands. Often it misses. And the postmortem rarely explains why.
Relevance isn't accidental. Cultural resonance follows patterns, and those patterns can be decoded.
In this session, we reveal a breakthrough approach to Culture-Centered Design enabled by CultureAI, our predictive cultural intelligence platform. Learn how to identify the signals driving engagement across short-form video and social media, and translate them into culturally fluent content before you publish.
The Culture-Centered Design Framework for Brand Relevance
Decode What
Audiences Crave
Live Webinar
When
April 2nd . 2026
Date
1 pm PT / 4 pm ET
Time
60 minutes
Duration
Where
Zoom Live Webinar
Join from anywhere
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Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements. For more than two decades, we’ve worked at the intersection of culture, creativity, and commerce, translating insight into strategy, storytelling, and experiences that build lasting relevance.
Our work helps organizations move beyond conventional marketing by understanding the deeper cultural signals that shape attention, trust, and behavior, turning creative decisions into strategic advantages.
Hosted by
Trusted by Purpose-Driven Brands
How to achieve brand relevance with staying power in a fast-moving, culture-driven media landscape
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum and opportunity
How brands can benchmark themselves, and stay ahead of competitors in the battle for brand loyalty
How these insights guide social strategy, messaging, creative direction, campaigns, and long-term brand relevance
This session will discuss:
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meaning, not just channels and metrics.
Now, Guru is introducing Culture-Centered Design, powered by CultureAI, a culture intelligence system that analyzes millions of short-form videos, memes, aesthetics, and platform behaviors to identify the cultural signals shaping audience relevance in real time.
Predict what will perform before you create. Culture-centered design in practice.
Signal
Toward truth, dignity, and collective thriving: by making what shapes society visible and navigable.
Steer the stories
Culture mapped in real time so strategy aligns with how people actually respond.
Legible culture
From Instinct
to Intelligence
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80%
of internet traffic is short-form video
50% of all
e-commerce
comes from social by 2033
$1.6T
Revenue driven by social commerce 2025
58%
of consumers find brands on short-form feeds
Founder & CEO, Guru
Gagan J Levy
For two decades, Gagan J Levy has worked at the intersection of culture, creativity, and commerce helping purpose-driven brands build belief, not just campaigns.
As the founder of Guru, an award-winning creative agency, Gagan has pioneered approaches to cultural strategy that go beyond traditional market research and demographic targeting.
With the launch of CultureAI, Gagan is advancing that legacy by transforming cultural insight into a predictive intelligence system enabling brands to decode the signals driving relevance before trends emerge.
His work has been recognized by Real Leaders, Best Workplaces, and the B Corp community for its commitment to purpose, impact, and innovation.
The speaker
"Resonance Drives Reach"
Learn the signals that drive reach, relevance, and meaningful audience connection in today’s feed and how culturally informed design helps brands earn attention and stay ahead.
Marketing Leaders
CMOs and marketing executives seeking data-driven cultural insights
Brand Strategists
Strategy professionals looking to enhance brand positioning and relevance
Creative Directors
Creative leaders wanting to ground intuition with intelligence
Innovation Teams
Teams exploring new approaches to audience understanding
Purpose-Driven Organizations
Brands committed to meaningful cultural connection
Growth-Stage Brands
Emerging companies building competitive advantage through culture
Who this is for