ON-DEMAND MASTERCLASS
ON-DEMAND MASTERCLASS
Most creative strategy is still driven by intuition and historical performance.
Sometimes it lands. Often it misses.
Relevance isn't accidental. Cultural resonance follows patterns, and those patterns can be decoded.
The challenge isn't creativity, it's understanding the cultural signals that shape attention, behavior, and relevance before they become obvious.
In this on-demand masterclass, Guru Founder & CEO Gagan J Levy shares the Culture-Centered Design framework and demonstrates how brands can identify emerging signals across social media, short-form video, and digital culture to create more relevant strategies, campaigns, and experiences.
Most creative strategy is still driven by intuition and historical performance. Sometimes it lands. Often it misses. And the postmortem rarely explains why.
Relevance isn't accidental. Cultural resonance follows patterns, and those patterns can be decoded.
In this session, we reveal a breakthrough approach to Culture-Centered Design enabled by CultureAI, our predictive cultural intelligence platform. Learn how to identify the signals driving engagement across short-form video and social media, and translate them into culturally fluent content before you publish.
The Culture-Centered Design Framework for Brand Relevance
The Culture-Centered Design Framework for Brand Relevance
Decode What
Decode What
Decode What
Audiences Crave
Audiences Crave
Audiences Crave
Details
On-Demand Video
On-Demand Video
Format
Format
Instant Access
Instant Access
Access
Access
60 minutes
60 minutes
Duration
Duration
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements.
For more than two decades, we've worked at the intersection of culture, creativity, and commerce helping organizations understand the deeper signals that shape attention, trust, and behavior.
This session introduces the framework behind CultureAI, our predictive cultural intelligence platform designed to help brands understand what audiences crave before trends fully emerge.
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements.
For more than two decades, we've worked at the intersection of culture, creativity, and commerce helping organizations understand the deeper signals that shape attention, trust, and behavior.
This session introduces the framework behind CultureAI, our predictive cultural intelligence platform designed to help brands understand what audiences crave before trends fully emerge.
Guru is an award-winning creative agency helping purpose-driven brands become culturally resonant movements.
For more than two decades, we've worked at the intersection of culture, creativity, and commerce helping organizations understand the deeper signals that shape attention, trust, and behavior.
This session introduces the framework behind CultureAI, our predictive cultural intelligence platform designed to help brands understand what audiences crave before trends fully emerge.
Hosted by
Trusted by Purpose-Driven Brands
How to build lasting brand relevance in a fast-moving, culture-driven media landscape
How to build lasting brand relevance in a fast-moving, culture-driven media landscape
How to build lasting brand relevance in a fast-moving, culture-driven media landscape
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How Guru uses Culture-Centered Design to understand subcultures, emotional drivers, and emerging narratives
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum
How short-form video, memes, and platform behaviors reveal early signals of cultural momentum
How brands can benchmark themselves and stay ahead of competitors in the battle for attention and loyalty
How brands can benchmark themselves and stay ahead of competitors in the battle for attention and loyalty
How brands can benchmark themselves and stay ahead of competitors in the battle for attention and loyalty
How brands can benchmark themselves and stay ahead of competitors in the battle for attention and loyalty
How cultural intelligence can improve messaging, social strategy, creative direction, campaigns, and long-term brand growth
How cultural intelligence can improve messaging, social strategy, creative direction, campaigns, and long-term brand growth
How cultural intelligence can improve messaging, social strategy, creative direction, campaigns, and long-term brand growth
WHAT YOU'LL LEARN
WHAT YOU'LL LEARN
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meanin, not just channels and metrics.
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meanin, not just channels and metrics.
For nearly two decades, Guru has helped purpose-driven brands stay relevant by understanding people, culture, and meanin, not just channels and metrics.
Today, CultureAI extends that mission through a predictive cultural intelligence system that analyzes millions of videos, memes, aesthetics, conversations, and platform behaviors to identify the signals shaping audience relevance in real time.
Today, CultureAI extends that mission through a predictive cultural intelligence system that analyzes millions of videos, memes, aesthetics, conversations, and platform behaviors to identify the signals shaping audience relevance in real time.
Today, CultureAI extends that mission through a predictive cultural intelligence system that analyzes millions of videos, memes, aesthetics, conversations, and platform behaviors to identify the signals shaping audience relevance in real time.
Culture mapped in real time so strategy aligns with how people actually respond.
Legible culture
Legible culture
Toward truth, dignity, and collective thriving: by making what shapes society visible and navigable.
Steer the stories
Steer the stories
Predict what will perform before you create. Culture-centered design in practice.
Signal
Signal
From Instinct
From Instinct
to Intelligence
to Intelligence
58%
of consumers find brands on short-form feeds
58%
of consumers find brands on short-form feeds
$1.6T
Revenue driven by social commerce 2025
$1.6T
Revenue driven by social commerce 2025
50% of all
e-commerce
comes from social by 2033
50% of all
e-commerce
comes from social by 2033
of internet traffic is short-form video
of internet traffic is short-form video
of internet traffic is short-form video
80%
80%
58%
of consumers find brands on short-form feeds
$1.6T
Revenue driven by social commerce 2025
50% of all
e-commerce
comes from social by 2033
of internet traffic is short-form video
80%
Stop Chasing Trends.
Start Decoding Signals.
Most organizations recognize trends after they have already peaked.
The brands building lasting relevance understand something deeper:
trends are outcomes. Signals come first.
Cultural signals reveal shifts in values, aesthetics, emotions, behaviors, and conversations before they become obvious to the broader market.
Culture-Centered Design helps organizations identify and interpret these signals so they can make smarter decisions with greater confidence.
The result isn't simply reacting faster.
It's understanding why audiences respond in the first place.
Stop Chasing Trends.
Start Decoding Signals.
Most organizations recognize trends after they have already peaked.
The brands building lasting relevance understand something deeper:
trends are outcomes. Signals come first.
Cultural signals reveal shifts in values, aesthetics, emotions, behaviors, and conversations before they become obvious to the broader market.
Culture-Centered Design helps organizations identify and interpret these signals so they can make smarter decisions with greater confidence.
The result isn't simply reacting faster.
It's understanding why audiences respond in the first place.
Most organizations recognize trends after they have already peaked.
Most organizations recognize trends after they have already peaked.
Stop Chasing Trends.
Stop Chasing Trends.
Start Decoding Signals.
Start Decoding Signals.
The brands building lasting relevance understand something deeper:
trends are outcomes. Signals come first.
The brands building lasting relevance understand something deeper:
trends are outcomes. Signals come first.
The brands building lasting relevance understand something deeper:
trends are outcomes. Signals come first.
Cultural signals reveal shifts in values, aesthetics, emotions, behaviors, and conversations before they become obvious to the broader market.
Culture-Centered Design helps organizations identify and interpret these signals so they can make smarter decisions with greater confidence.
Cultural signals reveal shifts in values, aesthetics, emotions, behaviors, and conversations before they become obvious to the broader market.
Culture-Centered Design helps organizations identify and interpret these signals so they can make smarter decisions with greater confidence.
Cultural signals reveal shifts in values, aesthetics, emotions, behaviors, and conversations before they become obvious to the broader market.
Culture-Centered Design helps organizations identify and interpret these signals so they can make smarter decisions with greater confidence.
The result isn't simply reacting faster.
It's understanding why audiences respond in the first place.
The result isn't simply reacting faster.
It's understanding why audiences respond in the first place.
The result isn't simply reacting faster.
It's understanding why audiences respond in the first place.
The speaker
The speaker
The speaker
The speaker
Founder & CEO, Guru
Founder & CEO, Guru
Gagan J Levy
Gagan J Levy
For two decades, Gagan J Levy has worked at the intersection of culture, creativity, and commerce helping purpose-driven brands build belief, not just campaigns.
As the founder of Guru, an award-winning creative agency, Gagan has pioneered approaches to cultural strategy that go beyond traditional market research and demographic targeting.
With the launch of CultureAI, Gagan is advancing that legacy by transforming cultural insight into a predictive intelligence system enabling brands to decode the signals driving relevance before trends emerge.
His work has been recognized by Real Leaders, Best Workplaces, and the B Corp community for its commitment to purpose, impact, and innovation.
"Resonance Drives Reach"
"Resonance Drives Reach"
Learn the signals that drive reach, relevance, and meaningful audience connection in today’s feed and how culturally informed design helps brands earn attention and stay ahead.
Learn the signals that drive reach, relevance, and meaningful audience connection in today’s feed and how culturally informed design helps brands earn attention and stay ahead.
Marketing Leaders
Marketing Leaders
Marketing Leaders
CMOs and marketing executives seeking deeper audience understanding and stronger cultural relevance.
CMOs and marketing executives seeking deeper audience understanding and stronger cultural relevance.
CMOs and marketing executives seeking deeper audience understanding and stronger cultural relevance.
Brand Strategists
Brand Strategists
Professionals looking to strengthen positioning through cultural intelligence and audience insight.
Professionals looking to strengthen positioning through cultural intelligence and audience insight.
Professionals looking to strengthen positioning through cultural intelligence and audience insight.
Creative Directors
Creative Directors
Creative leaders who want to ground intuition in evidence and emerging audience behavior.
Creative leaders who want to ground intuition in evidence and emerging audience behavior.
Creative leaders who want to ground intuition in evidence and emerging audience behavior.
Innovation Teams
Innovation Teams
Teams exploring new approaches to understanding markets, communities, and future opportunities.
Teams exploring new approaches to understanding markets, communities, and future opportunities.
Purpose-Driven Organizations
Purpose-Driven Organizations
Purpose-Driven Organizations
Purpose-Driven Organizations
Organizations seeking meaningful connections through culture and shared values.
Organizations seeking meaningful connections through culture and shared values.
Growth-Stage Brands
Growth-Stage Brands
Growth-Stage Brands
Emerging brands building competitive advantage through cultural intelligence.
Emerging brands building competitive advantage through cultural intelligence.
Who this is for
Who this is for
Ready to Decode the Signals Shaping Your Audience?
Ready to Decode the Signals Shaping Your Audience?
Ready to Decode the Signals Shaping Your Audience?
Book a strategy call
Book a strategy call
Book a strategy call