connect@weareguru.com
connect@weareguru.com
connect@weareguru.com
Patagonia, renowned for outdoor gear, made a bold move into the food market with Patagonia Provisions. They tapped Guru to not only make this launch a success but also to help food systems as a whole.
Patagonia, renowned for outdoor gear, made a bold move into the food market with Patagonia Provisions. They tapped Guru to not only make this launch a success but also to help food systems as a whole.
Patagonia, renowned for outdoor gear, made a bold move into the food market with Patagonia Provisions. They tapped Guru to not only make this launch a success but also to help food systems as a whole.
“People need a new jacket every five or ten years, but they eat three times a day. If we really want to protect our planet, it starts with food.” Patagonia founder Yvon Chouinard If people "vote" for the planet three times a day by what they eat, then a powerful way to inspire change is through every meal. The insight was to leverage Patagonia's trusted brand and turn its venture with food into a broader movement where Patagonia Provisions could be the storyteller and standard-bearer for a better food future.
“People need a new jacket every five or ten years, but they eat three times a day. If we really want to protect our planet, it starts with food.” Patagonia founder Yvon Chouinard If people "vote" for the planet three times a day by what they eat, then a powerful way to inspire change is through every meal. The insight was to leverage Patagonia's trusted brand and turn its venture with food into a broader movement where Patagonia Provisions could be the storyteller and standard-bearer for a better food future.
“People need a new jacket every five or ten years, but they eat three times a day. If we really want to protect our planet, it starts with food.” Patagonia founder Yvon Chouinard If people "vote" for the planet three times a day by what they eat, then a powerful way to inspire change is through every meal. The insight was to leverage Patagonia's trusted brand and turn its venture with food into a broader movement where Patagonia Provisions could be the storyteller and standard-bearer for a better food future.
We started by developing packaging, experiential design, a sales catalog, and various other materials to introduce Patagonia Provisions to the world. We then took that launch a step further by helping establish the first ever Regenerative Organic Certification – a certification that helped inspire other partner brands to adopt regenerative farming practices. Guru supported both the presence of Patagonia Provisions and the launch of Regenerative Organic Certification in the natural product’s space at Expo West (the epicenter of food industry trends). There we helped Patagonia Provisions and its partners unveil the Regenerative Organic Certification (ROC) with compelling visuals and materials that stood out among a sea of "organic" claims. By partnering with other values-aligned companies (like Dr. Bronner's and Rodale Institute), we ensured the launch was a united movement, not just one brand's initiative.
We started by developing packaging, experiential design, a sales catalog, and various other materials to introduce Patagonia Provisions to the world. We then took that launch a step further by helping establish the first ever Regenerative Organic Certification – a certification that helped inspire other partner brands to adopt regenerative farming practices. Guru supported both the presence of Patagonia Provisions and the launch of Regenerative Organic Certification in the natural product’s space at Expo West (the epicenter of food industry trends). There we helped Patagonia Provisions and its partners unveil the Regenerative Organic Certification (ROC) with compelling visuals and materials that stood out among a sea of "organic" claims. By partnering with other values-aligned companies (like Dr. Bronner's and Rodale Institute), we ensured the launch was a united movement, not just one brand's initiative.
We started by developing packaging, experiential design, a sales catalog, and various other materials to introduce Patagonia Provisions to the world. We then took that launch a step further by helping establish the first ever Regenerative Organic Certification – a certification that helped inspire other partner brands to adopt regenerative farming practices. Guru supported both the presence of Patagonia Provisions and the launch of Regenerative Organic Certification in the natural product’s space at Expo West (the epicenter of food industry trends). There we helped Patagonia Provisions and its partners unveil the Regenerative Organic Certification (ROC) with compelling visuals and materials that stood out among a sea of "organic" claims. By partnering with other values-aligned companies (like Dr. Bronner's and Rodale Institute), we ensured the launch was a united movement, not just one brand's initiative.
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