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REBBL, a maker of super-herb elixirs, was preparing to expand into big retailers like Target and Kroger but lacked a clear brand message and standout creative to capture new customers’ attention. In a crowded functional beverage market, REBBL needed to convey what made it special, from its adaptogenic ingredients to its social mission in a way that would resonate broadly and drive trial.
REBBL, a maker of super-herb elixirs, was preparing to expand into big retailers like Target and Kroger but lacked a clear brand message and standout creative to capture new customers’ attention. In a crowded functional beverage market, REBBL needed to convey what made it special, from its adaptogenic ingredients to its social mission in a way that would resonate broadly and drive trial.
REBBL, a maker of super-herb elixirs, was preparing to expand into big retailers like Target and Kroger but lacked a clear brand message and standout creative to capture new customers’ attention. In a crowded functional beverage market, REBBL needed to convey what made it special, from its adaptogenic ingredients to its social mission in a way that would resonate broadly and drive trial.
People might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs, and inspire loyalty by highlighting the brand’s anti-trafficking mission and origin with Not For Sale.
People might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs, and inspire loyalty by highlighting the brand’s anti-trafficking mission and origin with Not For Sale.
People might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs, and inspire loyalty by highlighting the brand’s anti-trafficking mission and origin with Not For Sale.
We saw that REBBL’s power lay in the fusion of taste, function, and purpose. In other words, people might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs.
We saw that REBBL’s power lay in the fusion of taste, function, and purpose. In other words, people might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs.
We saw that REBBL’s power lay in the fusion of taste, function, and purpose. In other words, people might pick up a drink for its delicious flavor, but they stick around if it also makes them feel good and does good in the world. The big idea was a three-tiered story: entice folks with indulgent flavors, educate them on the health benefits of REBBL’s super-herbs.
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